Create Your Dream Brand

Create a brand identity you LOVE for the business you WANT - without the cost of a brand designer.

It's less what the eye sees, and more what the soul feels.


created for non-designers & business owners

let me be your guide on your branding journey.

So why are you outsourcing your brand identity?

No one knows
your business
better than you.

It's very much okay to NOT drop 5 figures on a brand identity & strategy - especially when you're first starting out.  This course - delivered in bite-sized video format - is designed to help you understand the psychology that goes into creating a brand identity and gives you the tools to craft a brand that makes your dream customer scream 'OMG, that looks SOOOOO GOOD!'  

You can DIY your own brand identity - it's affordable & empowering.

A cohesive brand builds trust and credibility, leading to increased customer loyalty, referrals & profit.

Make more money

Brand clarity creates strong connections, attracting dream clients with your unique value & beautiful visuals.

Attract dream clients

A strong brand instills confidence, allowing you to stand out & make bold decisions for for your brand vision.

Supercharge your confidence

Leave 'Imposter Syndrome' behind and...


Course topics & modules include:

Build your
brand core

Navigate your vision, harness your values, find your dream customers, and define your unique superpower. I'll show you how a rock-solid brand core will give you new-found business clarity, and shape every brand decision.



Create your
brand look

Once you have your brand core, I'm going to show you how easy it is to find a brand style that conveys emotion & meaning. Dive into the psychology of colour, fonts, and typography pairings. Every choice feeds into the story behind your brand.


your brand

Infuse your brand into your customer journey, social platforms and digital touchpoints. Build recognition and consistency using the Style Guide you create. Our brand checklist ensures your strategy and visuals resonate across all brand assets & platforms.


Crush your
business goals

Take control of your brand identity & your story. This is just the start to learning how to adapt & grow as your business evolves. No one else has your unique vision and I'll be there each step of the way to show you how to bring it to life. 


A course for non-designers who want to create their own brand identity using Canva

start creating

"This course is an excellent starting point for anyone starting a business, heading into a rebrand or needing clarity around branding in general. "

-Heather D.

"You'll get all the guidance you need to create a simple and attractive brand presence that connects with your ideal client. If you want a DIY brand that doesn't make you or your audience cringe, take this course!

karen Myers, ceo of first steps strategies

"It’s created momentum to move forward more quickly and get unstuck on certain aspects of what I wanted to offer because now I am totally clear on who my brand is, who I want to serve and how I hope to do so."



style guide template

videos broken down into bite-sized modules

A PDF workbook with exercises & worksheets that accompany the training videos.

An easy-to-use Canva Style Guide customizable for your newly created brand identity.

75 minutes of video instruction with examples, visuals and more. 
1-year access


Here's what's included:

Get ready to create your own dream brand.


created specifically for business owners & non-designers.  no need to learn new tech as everything can be done using canva.


This is the ultimate deal for business-owners looking to create a beautiful brand identity.

Most Popular, 1-year access

$397 USD

instant access


Take 30% off for a limited time. Use code SUMMER
This is a self-paced course.


Get the course AND a 60 min 1:1 VIP Zoom Session with Fallon for expert advice  & direction on your brand.

Best Value, 1-year access

$697 USD

instant course access
Booking link to follow for 1:1


what's included in the vip upgrade

Need more support?
Add on a VIP 1:1 Session for personalized support.

Add on a 60 minute 1:1 VIP Zoom Session with Fallon. 

In this session we will go over your specific questions, struggles and ideas related to YOUR brand identity.

Get personalized feedback & expert brand identity consultation.

Walk away with increased confidence & clarity on your brand design in addition to the Create Your Dream Brand Course.

vip package

One year access to the course videos. 1:1 session must be booked within 90 days of purchase.

Due to the digital nature of the course, all sales are final. If you have questions, please reach out.

What is your refund policy?

An existing business, or an idea of a business you want to start and a free Canva account. You do not need have to have any expensive design programs or a design background.

what do I need to start?

Approximately 75-minutes of video instruction plus a PDF workbook with exercises.

how long is the course?

The workbook is provided in PDF format, you may find it helpful to print it out to fill it in.

do I need a printer?

I don't cover how to make a logo in this course, but do teach you ALL THE OTHER VISUAL IDENTITY portions that go into a strong brand.

will you teach me how to make a logo?

The course videos & workbook are self-study. If you add-on a VIP session you get 60 minutes of personalized support on your brand.

is this course self-study?




course perk!

I've got your back

If for whatever reason after signing up for the course you decide you'd like to have us design your brand for you instead of DIY'ing it, you'll receive a $200 CAD credit towards our done for you brand identity services if booked within 6 months of purchasing the course.

not sure if you can diy?

Blue Skies Ahead

Join Found & Fabled, our exclusive community for ambitious entrepreneurs and small business trailblazers.

Sign up now and instantly get my FREE GUIDE to the best stock photos & videos available online


Create a brand identity you love for the business you want with our DIY branding course.

Learn at your own pace with this self study course.

Impact, income, intention - Refine and align your brand to attract your ideal client.

create with ai mini-course

free brand identity resource