A brand identity service for ambitious business owners who want authentic visuals that help them stand out & show up confidently online.
It's a brand identity that's not just authentic, but truly embodies your
unique essence and energy.
You feel like everyone in you industry is experiencing success but you.
You have a hard time showing up for your brand on social media because you’re feeling uninspired & unmotivated.
You've been through the ringer with DIY courses, templates, and Fiverr and it’s never produced the results you desire.
You feel lost on social media and haven't been able to get excited about producing content for your business.
You feel like you've taken all the courses, listened to all the experts, and followed all the steps but your brand identity still feels off.
You didn’t get into business to feel lost, chase trends, or not love your brand
every single day.
More than ready to feel this way.
Entrepreneurs who have lost focus – you are an expert at your business but not at building a brand identity.
Solopreneurs who are feeling discouraged – you don’t feel a connection to your brand so it’s hard to show up online and promote your business.
Small Businesss Owners who are always getting enticed by the next THING & chasing endless trends.
LET'S DO IT
I NEED THIS
We want to find out who you are, who your customers are and what you're drawn to. We don't just ask for a Pinterest board! Using visuals, moodboards, brand archetypes and playlists - we do a deep dive in getting to know you so we can craft a targeted strategy.
We present a solid, fully flushed-out concept, complete with visuals and brand asset mockups. We listen to your feedback, make improvements and refine any edges so that you are fully on board & excited for your brand's potential.
Once you're ready, you'll get the finished files, templates & step-by-step tutorials. Time to get excited! We want you to feel confident and understand the direction of your brand and so you know how to use & apply it.
We know that as you start to integrate and apply your new brand, you might have some questions along the way. That's why we're here to offer you two weeks of dedicated brand support. Consider us your personal brand advisors, readily available in your back pocket for a full two weeks.
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I had been struggling to feel connected to my brand. I tried a few DIY kits and not got to my essence. And you cracked it in a few weeks!
I felt like I didn't know how to express myself online anymore and like I was just guessing at visuals.
Her artistry & skill are balanced by her thoughtful & grounded approach to building brands & visual identities. I'm so glad I chose to work with her on this project.
After working with Fallon, I felt excited again about my brand and business. I had a clear outlook of where I was going.
Her ability to translate my vision into visually stunning creations and new stategies for my brand
was simply remarkable.
I've been in your shoes. Like you, I once found myself grappling with a brand identity that felt more like a mismatched outfit than a true representation of who I am. It felt challenging, trying to make my mark in a world where I felt invisible. By creating a brand identity that felt aligned, a shift happened - I transitioned from merely executing orders as a design agency to embracing my role as a personal brand strategist. I'm here to share with you the insights and strategies that helped me emerge from being overlooked to creating a thriving presence. Trust me, it's a journey worth taking, and I'm excited to bring your brand to life.
BEYOND MOODBOARDS - Our approach isn't about skimming through your likes on Pinterest. We go further, exploring the core of your identity and the 'why' behind your brand.
DISCOVERY THROUGH DIALOGUE - Our brand questionnaire & discovery session are crafted to go deep and unearth the heart and soul of your business.
CINEMATIC INSPIRATIONS - Share with us a movie or show that left a lasting impact on you. These stories often reflect aspects of your brand identity we can explore together.
GEOGRAPHICAL ALIGNMENT - Does a particular place, a memorable trip, or a spot on the map encapsulate your energy? These spatial elements can be used to craft a brand that truly represents you.
LITERARY CONNECTIONS - Tell us about a book you find yourself returning to. The themes and emotions in these stories can be a powerful source of inspiration for your brand's narrative.
THE SOUNDTRACK OF YOUR BRAND - We often use music playlists to capture and define the unique feel of your brand. Show us the sounds that resonate with your brand's vibe.
It's time to feel seen in your business.
A clear understanding of your brand direction, your brand aesthetic & your brand archetype so you can make informed branding choices in the future.
A visual identity guidelines PDF that details your colour palette, brand elements, logo usage and guides you on photoshoots and/or how to choose stock photography.
Visual mockups of your website, Instagram page, merchandise (or anything else!), so you can see the full potential of your new brand.
Customized social media templates for your brand so you can confidently showcase your new look to followers & dream clients.
Add ons available such as logo suite, copywriting & website.
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We want to take you from confused & chaotic to complete CONFIDENCE in your brand identity.
we will cover the following:
Once contracts are signed & retainer is paid, we will kick-off with a Discovery Questionnaire and booking of a Discovery Meeting. During this phase, we will gain key insights in your business, your values and your why.
once approved, you will receive:
Once we have uncovered everything we need in Discovery - we'll start crafting your brand presentation. Our process is to get very specific and present one cohesive and well-thought-out concept. You'll get time to give input & feedback.
what is included
Once all the pieces of your brand are approved, you will get all digital assets in the file types you need. Our focus is not just sending the final files, but also making sure you understand how to use your new brand
what is included
We don't just want to send you your files & disappear! After your files are delivered, you will have 2 weeks of on-going support for any questions that might come up on how to use your new brand identity.
Let's schedule a 30-minute chat to check if the vibes are right and if we are a fit for your brand. Once the contracts are signed and a retainer is paid, we will book you in - are you getting excited yet?
Our personalized branding package is crafted to tap into the heart of what makes you and your business special, transforming it into a visual and emotional experience that connects, impresses, and lasts.
We want to know what's on your mind! Our Discovery questionnaire is going to get you feeling thoughtful - from there, we'll flush it out even more with a Discovery 1:1 meeting with Fallon.
We take it from here! We'll work behind the scenes on bringing a unique and attractive brand to life. You'll get a Brand Presentation meeting and time to give us all your feedback and suggestions.
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We follow your lead and go as in-depth as you want to take it. Some clients are comfortable just sending us the Discovery Questionnaire, some clients want to go deeper. It's up to you!
We provide the templates in Canva as well as video tutorials on how to edit them. If you have additional questions - feel free to use your 2 weeks of brand support.
We typically take 3-4 weeks as long as quick client turnarounds & approvals are met. We can give you a better idea in our Intro Call based on your needs.
Let us know during our introductory call - we can add on copywriting to your package & customized quote.
1/3 of total amount as a retainer to book your project, 1/3 midway through your project and the last 1/3 once project is completed.
Yes! Our Brand Identity package is based on creating an identity and consistent visuals that makes your brand story more potent and your brand more recognizable.
We used mockups to show the total potential of your brand, however, if you want them individually designed (print mockups, website, business cards, marketing materials, etc), they are in addition.
We show you how to lead with an on-brand presence on social media so that your visuals look consistent & recognizable. For more in-depth social conversations, we can recommend you to a specialized expert.