BRAND IDENTITY DESIGN

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For entrepreneurs & solopreneurs

A brand identity service for ambitious business owners who want authentic visuals that help them stand out & show up confidently online.

It's a brand identity that's not just authentic, but truly embodies your
unique essence and energy.

What's the key to achieving the brand recognition and business success you've been dreaming of?

Does this sound like you?

You feel like everyone in you industry is experiencing success but you.


You have a hard time showing up for your brand on social media because you’re feeling uninspired & unmotivated.


You've been through the ringer with DIY courses, templates, and Fiverr and it’s never produced the results you desire.


You feel lost on social media and haven't been able to get excited about producing content for your business.


You feel like you've taken all the courses, listened to all the experts, and followed all the steps but your brand identity still feels off.


Hold on, that's me.

You didn’t get into business to feel lost, chase trends, or not love your brand
every single day.

for business owners that feel this way, we can help.

What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? • What are you waiting for? •

One that highlights your strengths, speaks directly to your audience, and sets you apart in your industry.

Imagine a brand that feels like a natural extension of yourself.

Your socials are bringing in dream clients, who are waiting to work with you, buy your services and be your super fan.

More than ready to feel this way.

IMAGINE THIS...

You no longer look at competitor feeds, because you are so invested in your own brand direction.

You’re booked up in advance and have clients lined up and ready to work with you because of who YOU are.

You can’t wait to show up & shine on social media and connect with your growing audience.

Who is this for?

Entrepreneurs who have lost focus – you are an expert at your business but not at building a brand identity.


Solopreneurs who are feeling discouraged – you don’t feel a connection to your brand so it’s hard to show up online and promote your business.


Small Businesss Owners who are always getting enticed by the next THING & chasing endless trends. 

I feel seen.

MORE CONFIDENT & ENTHUSIASTIC ABOUT YOUR BUSINESS

CLARITY ON YOUR BRAND SO YOU CAN MAKE INFORMED BRAND CHOICES

A CONSISTENT APPROACH THAT BUILDS RECOGNITION & TRUST

LET'S DO IT

01

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03

DO YOU WANT A BRAND IDENTITY THAT MAKES YOU FEEL ALL THE FEELS?

I NEED THIS

Guided Discovery & Strategy

We want to find out who you are, who your customers are and what you're drawn to.  We don't just ask for a Pinterest board! Using visuals, moodboards, brand archetypes and playlists - we do a deep dive in getting to know you so we can craft a targeted strategy.


01

Brand Presentation & Refining

We present a solid, fully flushed-out concept, complete with visuals and brand asset mockups.  We listen to your feedback, make improvements and refine any edges so that you are fully on board & excited for your brand's potential.


02

Finished Files &
Hand Off

Once you're ready, you'll get the finished files, templates & step-by-step tutorials. Time to get excited! We want you to feel confident and understand the direction of your brand and so you know how to use & apply it.


03

Support Period

We know that as you start to integrate and apply your new brand, you might have some questions along the way. That's why we're here to offer you two weeks of dedicated brand support. Consider us your personal brand advisors, readily available in your back pocket for a full two weeks.


04

here's how it works

the PROCESS

There is something about you that makes your clients come back for more - let's discover what that is and use it in your brand identity.

The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // The doors are open // 

OUR EXPERTISE IS BRAND DESIGN,
YOURS IS YOUR BUSINESS.
STOP TRYING TO DO BOTH.

I know you might not think you're ready or wondering if it's worth the investment - but the results are pretty amazing.

How do I know this? Because that's how most of my clients felt before they decided to take the leap!

[Fallon] is a brand soul whisperer.

I had been struggling to feel connected to my brand. I tried a few DIY kits and not got to my essence. And you cracked it in a few weeks!

catherine stagg-macey
LEADERSHIP COACH

[Fallon] was incredibly professional & polished, while also being incredibly approachable & warm.

I felt like I didn't know how to express myself online anymore and like I was just guessing at visuals.

julie ogilvie
digital marketer

Working with Fallon has been a breath of inspiration in my business.

Her artistry & skill are balanced by her thoughtful & grounded approach to building brands & visual identities. I'm so glad I chose to work with her on this project.

karen myers
DIGITAL MARKETER

Here's how my clients felt after their brand transformation...

Dekka Creative is amazing at taking the vision to visuals without diluting the passion.

ian cantelo
personal trainer

When it's your own business it's hard to separate from it emotionally... 

After working with Fallon, I felt excited again about my brand and business. I had a clear outlook of where I was going.

Janelle maz
hair stylist

Fallon showcased her expertise in understanding the essence of my brand.

Her ability to translate my vision into visually stunning creations and new stategies for my brand 
was simply remarkable.

judy schoen
jewelry designer

I create beautiful & authentic personal brands.

MEET YOUR BRAND DESIGNER, FALLON.

MY brand journey

I've been in your shoes. Like you, I once found myself grappling with a brand identity that felt more like a mismatched outfit than a true representation of who I am. It felt challenging, trying to make my mark in a world where I felt invisible. By creating a brand identity that felt aligned, a shift happened - I transitioned from merely executing orders as a design agency to embracing my role as a personal brand strategist.  I'm here to share with you the insights and strategies that helped me emerge from being overlooked to creating a thriving presence.  Trust me, it's a journey worth taking, and I'm excited to bring your brand to life.






fallon huffman, creative director

IMAGINE A PERSONAL BRAND THAT HONOURS YOUR JOURNEY

our approach IS DIFFERENT...

BEYOND MOODBOARDS - Our approach isn't about skimming through your likes on Pinterest. We go further, exploring the core of your identity and the 'why' behind your brand.




DISCOVERY THROUGH DIALOGUE - Our brand questionnaire & discovery session are crafted to go deep and unearth the heart and soul of your business. 




CINEMATIC INSPIRATIONS - Share with us a movie or show that left a lasting impact on you. These stories often reflect aspects of your brand identity we can explore together.




GEOGRAPHICAL ALIGNMENT - Does a particular place, a memorable trip, or a spot on the map encapsulate your energy? These spatial elements can be used to craft a brand that truly represents you.




LITERARY CONNECTIONS - Tell us about a book you find yourself returning to. The themes and emotions in these stories can be a powerful source of inspiration for your brand's narrative.



THE SOUNDTRACK OF YOUR BRAND - We often use music playlists to capture and define the unique feel of your brand.  Show us the sounds that resonate with your brand's vibe.



It's time to feel seen in your business.


Let's chat

wondering if it's right for you?

Here's what we will accomplish by working together:

A clear understanding of your brand direction, your brand aesthetic & your brand archetype so you can make informed branding choices in the future.



A visual identity guidelines PDF that details your colour palette, brand elements, logo usage and guides you on photoshoots and/or how to choose stock photography.



Visual mockups of your website, Instagram page, merchandise (or anything else!), so you can see the full potential of your new brand.



Customized social media templates for your brand so you can confidently showcase your new look to followers & dream clients.



I'm ready

3 payments of

Add ons available such as logo suite, copywriting & website.

Investment

$1,000

price is in CAD.
plus applicable tax.

It's time to step into your brand magic.

When you have a personal brand, you get to attract others to your essence. You discover your magic and you lead with that magnetic energy. 


book intro call

Wait what exactly is included?

 We want to take you from confused & chaotic to complete CONFIDENCE in your brand identity.

Glad you asked. Here is what you get.

PROCESS

PR
EV

NE
XT

DISCOVERY

step 01

we will cover the following:

Once contracts are signed & retainer is paid, we will kick-off with a Discovery Questionnaire and booking of a Discovery Meeting.  During this phase, we will gain key insights in your business, your values and your why.

about your business & your why

what you are drawn to visually

who your audience is & what they desire

we get personal and may ask you for resources that help us gain insight into you!

01

BRAND PRESENTATION

step 02

once approved, you will receive:

Once we have uncovered everything we need in Discovery - we'll start crafting your brand presentation. Our process is to get very specific and present one cohesive and well-thought-out concept. You'll get time to give input & feedback.

brand guidelines - showing your complete visual identity

social media direction & templates

any logo files or design assets

we love listening to your feedback and you get 2 rounds of changes included.

02

design hand-off

step 03

what is included

Once all the pieces of your brand are approved, you will get all digital assets in the file types you need. Our focus is not just sending the final files, but also making sure you understand how to use your new brand

video tutorials on how to use brand assets

logo files in variety of files & formats (with handy pdf file-type guide)

video tutorials on how to use social media canva templates

our focus is giving you all the information you need to feel confident & supported.

03

support period

step 04

what is included

We don't just want to send you your files & disappear! After your files are delivered, you will have 2 weeks of on-going support for any questions that might come up on how to use your new brand identity.

2 weeks of brand support

access to fallon for any brand identity questions

option to add another month of brand support if needed

celebration time! your new brand is ready to launch!

04

Start with a light Introductory Call

Let's schedule a 30-minute chat to check if the vibes are right and if we are a fit for your brand. Once the contracts are signed and a retainer is paid, we will book you in - are you getting excited yet?

How do I GET STARTED?

Our personalized branding package is crafted to tap into the heart of what makes you and your business special, transforming it into a visual and emotional experience that connects, impresses, and lasts. 

01

Fill out the Discovery Questionnaire

We want to know what's on your mind! Our Discovery questionnaire is going to get you feeling thoughtful - from there, we'll flush it out even more with a Discovery 1:1 meeting with Fallon.

02

Sit back and watch your brand come to life

We take it from here! We'll work behind the scenes on bringing a unique and attractive brand to life. You'll get a Brand Presentation meeting and time to give us all your feedback and suggestions.

03

these are the steps to begin

book intro call

We follow your lead and go as in-depth as you want to take it. Some clients are comfortable just sending us the Discovery Questionnaire, some clients want to go deeper. It's up to you!

the info requested seems personal. how personalized does it get?

We provide the templates in Canva as well as video tutorials on how to edit them. If you have additional questions - feel free to use your 2 weeks of brand support.

how do I edit the social media templates?

We typically take 3-4 weeks as long as quick client turnarounds & approvals are met. We can give you a better idea in our Intro Call based on your needs.

how long does this service take?

Let us know during our introductory call - we can add on copywriting to your package & customized quote.

I need a tagline and a brand bio too.

1/3 of total amount as a retainer to book your project, 1/3 midway through your project and the last 1/3 once project is completed.

how are the payments split up?

Yes! Our Brand Identity package is based on creating an identity and consistent visuals that makes your brand story more potent and your brand more recognizable.

i already have a logo, do I need this?

Q

&

A

We used mockups to show the total potential of your brand, however, if you want them individually designed (print mockups, website, business cards, marketing materials, etc), they are in addition.

what mockups are included?

We show you how to lead with an on-brand presence on social media so that your visuals look consistent & recognizable. For more in-depth social conversations, we can recommend you to a specialized expert.

i have questions on how to grow my social media following, do you cover that?